News & Media

October 02, 2015


JB P & M MCW.jpg



When a famous race horse won 21 races in a row, it created a significant place in history.

In recent times, a local Real Estate team in Adelaide has also created their own significant place in history by auctioning and selling under the hammer 21 properties in a row.

The husband and wife duo of Paul & Marie McWilliam with Auctioneer John Bruce, from Harcourts Brock Williams, have formed a formidable team in taking properties to auction across a wide selection of inner and outer suburbs and price ranges.

The auction run of success was over 10 months from Oct 2014 to August 2015. 

Paul has explained his success on being able to educate all of the prospective buyers on the Auction process, walk them through the finance and confirming a suitable settlement date and deposit requirements. 

As Auctioneer, John was very clear that there has to be a very strong relationship between the Agent and the Auctioneer so that both clearly understand the process and clearly determine the level of interest so that the Vendor does not have to second guess what the end result may be. 

Interestingly, every one of the properties went to auction, with none sold prior.

Paul said: “it was important to hold your nerve" and let the result come on Auction day.

The combined experience of John Bruce and the McWilliam Team is also significant in maintaining a strong focus on the end result throughout the marketing campaign. 

In a full 12 month period the team has auctioned 26 properties with 24 sold at auction for a remarkable 92% clearance rate. The 2 remaining properties sold shortly after the Auction Day with the help of valuable price feedback received during the Auction campaign, therefore, creating an unbeatable 100% strike rate with the Auction process over 12 months.

“John Bruce has been a Past President, Trustee and Member of the Society of Auctioneers and Appraisers since 1984.  A qualified valuer and member of the renowned Bruce Real Estate family, he has been a significant contributor to the Auction industry in South Australia  for over 4 decades.”


Garry Topp | Chief Executive Officer
Ph: (08) 8372 7830 | F: (08) 8272 7545
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